Aberdeen City And Aberdeenshire – Number One For Quality Of Life

The perfect work/life balance is the holy grail of modern times – that measure of personal fulfillment that is the seal of success.

Many families feel they need to look no further than Aberdeen City and Aberdeenshire. The lifestyle is the factor 먹튀검증. cited most often by people who decide to move here, with many choosing to stay following a corporate move from elsewhere in the UK or overseas.

Aberdeen is a truly cosmopolitan city that offers a great range of cultural activities, festivals and events in addition to the superb array of shopping, restaurants, bars and night life one would expect from Europe’s energy capital.

Stately architecture and sparkling granite buildings, the legacy of a rich heritage and tradition, combine with contemporary structures, and plenty of green open spaces to create a city that people feel happy to walk around.

However, it is Aberdeen’s proximity to some of the most awe-inspiring countryside and coast-line that sets it apart from other international cities, and it is one of the few major cities with a beach.

A whole range of outdoor sports are available on the doorstep. You could bag a few Munroes, go mountain-biking, kayaking or sailing, while adrenaline junkies have snow sports in winter, climbing, surfing, wind-surfing and even kite surfing too. In fact, the Aberdeenshire coastline also has some of the best surf in the UK and has become something of a Mecca amongst the surfing community.

Indoors there are a range of leading edge indoor sport centres to cater for everything from swimming, gym and racquet sports to climbing walls and an award-winning extreme sports centre.

And there is world class golf, with no fewer than 50 courses throughout the region. Royal Aberdeen is the sixth oldest golf course in the world and further along the coast is Cruden Bay, another spectacular golfing gem opened in the 19th century. However time has not stood still, as there are a number of new high-profile golf courses in the pipe line, including Paul Lawrie’s course at Blairs on Deeside, Jack Nicklaus at the Ury Estate in Stonehaven and a possible two courses at Donald Trump’s proposed £billion resort at Balmedie.

For a slower pace of life, gently stroll along the banks of the rivers Dee or Don, or simply explore the many picturesque coastal villages which shelter amongst stunning rocky cliffs. History and culture are never far away and the area is home to 70 castles, the highest concentration in Europe. Deeside is of course, the Royal family’s home in Scotland, and it is easy to see why it has had the Royal seal of approval over several generations.

It’s not surprising then that Aberdeen was recently voted the UK’s happiest city, with Aberdeenshire named as the best place to live in Scotland. The Bank of Scotland Quality of Life survey measured UK living standards using government statistics on employment, earnings, health, housing, crime and even the weather. Aberdeenshire topped the poll, with a high employment rate of 81.4%, above average earnings, a low crime rate and one of Scotland’s highest life expectancies. It is not just the cultural and outdoor life that has made Aberdeen and Aberdeenshire such an attractive choice for many. The vibrant business community means that the entrepreneurial spirit is alive and flourishing, as is demonstrated by the large number of successful businesses that have grown within the region.

A new regional identity campaign is aiming to capture this message. One of its themes is that Aberdeen and Aberdeenshire are the homes of ‘natural pioneers’. The ‘can-do’ attitude and culture has meant that the region is a powerhouse of expertise and knowledge, generating numerous innovators and entrepreneurs, particularly in the oil and gas sector. The many small family businesses that have grown to become international operations are testament to this and the breadth of businesses headquartered in the region range from engineering to software development; oil drilling to renewable energy technologies; rich arable and cattle farming to nutrition and food sciences; and life sciences to the water of life, whisky.

With a worldwide reputation and great economic wealth from the success of the oil and gas industry, Aberdeen has the greatest concentration of subsea engineering and operational experience in the world. And many companies are applying their existing oil and gas expertise to diversify into renewable energy, spearheading the UK’s international drive to secure business in the new energy future.


As one of the most ancient centres of learning in the country, Aberdeen has long been respected for excellence in education. Aberdeen Grammar School was founded in 1263 and is one of the oldest schools in Britain. The University of Aberdeen dates back to 1495 and is one of Scotland’s oldest universities. By 1858, with the founding of The Robert Gordon University, Aberdeen boasted the same number of universities as the whole of England.

Today, the region’s reputation for excellence is as stronger than ever, and from the vast research base in the universities and institutes, Aberdeen and Aberdeenshire is continuing to build on its worldwide status.
The University of Aberdeen is ranked as one of the top universities in the world. Throughout its influential history, the University has produced three Nobel prize-winners and shared a fourth, so it is not surprising that it is regarded as the top research university in Scotland.

A quarter of a century ago, Aberdeen scientists developed the MRI scanner. Since then enormous advances have been made with this lifesaving technology that is now used routinely throughout the world.
The University of Aberdeen is at the forefront of teaching and research in medicine, the humanities and science, while the Robert Gordon University is a leading academic institution with a global reputation in the energy sector. It is rated as the top university in the UK in terms of graduate employment. Among its schools is Gray’s, one of the oldest art schools in the UK, and now at the forefront of new media, with digital design and product design courses.

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