Instagram users got their feathers ruffled Monday when Instagram publicized their new Terms of Service. The sentence that caused the big stir was this “You agree that a business or other entity may pay us to display your username, likeness, photos along with any associated metadata, and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.
Everyone read that to mean that Instagram, freshly purchased by Mark Zuckerberg via Facebook after a deal completed 3 months ago, owned their photos and could sell them to the highest bidder. Even I raised an eyebrow and I usually remain calm during these little storms picuki. But I wasn’t ready to join fist shakers in a hissy fit quite yet.
Facebook has had practically the same Terms of Service for quite some time. They’ve also “forced” many changes (e.g. Timeline) onto users inciting uproars here and there but ultimately to no avail. It all had zero impact on Facebook reaching 1 billion users. I’ve even heard my own friends, family, and co-workers declare year in and out that they were going to delete their Facebook accounts and yet they are still posting what they had for breakfast (complete with pictures) on a daily basis.
Something was bound to happen with Instagram since the Facebook purchase and within the last 10 days they changed their interface (an improvement in my books) and cut their support for Twitter cards (not so much an improvement), added two new filters (cool) and then the policy change came along to seal the deal. This was the problem – too much too fast with the most recent being a real kicker and causing quite the ruckus.